You've read every "tip", " trick" and "growth-hack" blog post, you've attended what feels like a billion webinars, downloaded every ebook available and even paid for one, or two courses but still, NO ONE IS BUYING! **stamps feet**
You're hashtagging every post like crazy but yet still NOTHING, engagement is weak, and lets not even talk about sales.
Quite frankly, you're getting pretty FED-UP OF INSTAGRAM! It seems to cost you more in time than you see in revenue and you're losing interest with it.
What if I told you it didn't have to be this way?
How would you feel about spending just a couple of days a month planning out your content for the next QUARTER - yup the next THREE MONTHS, that's NINETY DAYS of content sorted in just a couple of days per month!
Imagine a future where you can log into your Instagram just to post, check in with your audience, reply to questions - and not just to sit and watch the tumbleweed?
Picture your web traffic coming from Instagram and featured lines SELLING-OUT!
Envisage a brand talked about by influencers and your customers - people that help grow your audience and market your product FOR YOU!
How would you like a spreadsheet of 101 Caption Prompts and 58 Ideas for Instagram Stories so you never have that dreaded cursor blinking away at you as you frantically try to come up with something witty for your caption (but it almost always ends up being a description of the product and the price)?
THE DREAM right?
I am here to help you because I've been in your shoes!
Yep really! I thought this small business self-promo thing would be straightforward; I'd managed and grown a community of over 4 million for a leading retailer - how hard could it be to start from scratch? Teenagers do it all the time and gather themselves followings in the hundreds of thousands! Even my dog has over 7,000 followers!
So, I left my role managing the social channels for a Global retailer with the sole intention of helping creators, makers and indie shopkeepers - just like you, except it didn't entirely go to plan.
I set up my business Instagram and all my social channels and thought it would be easy-peasy to grow and to convert; looking back now, my business plan was crazy ambitious - and incredibly naive.
Nine months in and I was still on 300 followers, and I wasn't attracting the right people, people like YOU, I was attracting corporate types who wanted me to manage their LinkedIn page... err, no thanks. By twelve months I'd applied some tactics I'd learnt from the influencer market and had hit 500 followers, my engagement was brilliant and I was making Instagram friends.. but still, my target audience wasn't buying!
That's when I flipped the switch and turned everything I'd learnt on Pinterest about growing an Instagram following on its head and started applying my marketing knowledge - the stuff that got customers into our boutiques and influencers wanting to work with us, the stuff that made the business money. I stopped focussing on how many followers I had and stopped worrying about what filter to use on my photos. It was time to make my Instagram less about me and more about my customers by adding value and sharing my unique voice. The only way that could shine was through my captions and (the newly introduced) Stories.
Within a few short weeks, things started to pick up, and I haven't looked back. 2017 has been a tremendous year for me, as of now I am booking clients for up to three months in advance, AND I'm being found and approached by leading events and trade shows for partnerships - all through Instagram! Oh, and my following has grown by 1000% and my audience is made up almost entirely of my target customer, who subscribe to my newsletter (65% open rate!), listen to my podcast and BUY MY PRODUCTS AND SERVICES!
And now I am sharing my knowledge in an ecourse unlike any other, so I ask you, are you ready to learn the secret to growing a community that converts?
You don't need another Instagram course - you need to learn how to sell your products and how to market your brand and ultimately that's what I am going to teach you; because 1 in 3 UK small businesses have built their business on Instagram * and you're going to be that one in three, not the other two who are still dismissing the app as a place for fancy-schmancy arty types and Justin Bieber fans.
What Will I Learn?
Firstly, there are lots of printouts and help sheets along the way as well as useful spreadsheets and calculators that you can use daily beyond the course. Secondly, the curriculum content is written with examples featuring my fictional pet lifestyle business "Mutts & Moggies", to help you relate the questions back to your brand and more efficiently fill in the blanks. Hurrah!
Each module has a downloadable audio file - like a mini podcast so you can learn on the go.. or in the bath.. or on your dog walk.. or in the car... wherever you fancy really.
The fundamental lessons in this course is HOW TO SELL, how to position yourself as a desirable brand, with a must-have product, how to be visible as a small business owner and grow that all-important know, like, trust - because people, buy from people.
We will cover off the visual side of Instagram - because at the end of the day it's a visual platform and it's imperative that your Instagram looks the part. BUT if you're already 100% sure your feed looks the part - then you can skim read this section, but don't skip it because I guarantee there are some gems in here you won't have heard elsewhere.
Brand Voice & Product Positioning
The rest of the course is about digging deep into your brand and understanding who your customer is and what it is you sell beyond the obvious - how does your product fit into your customer's life and how best to speak to your customer and most importantly BE HEARD through the magic of captions! Unlike most Instagram courses on the market, I focus on CAPTIONS rather than IMAGES!
90-Days to OMG
Next, we'll be looking at how to turn your window-shoppers into VIP shoppers in just 90 days!
We'll be talking about why "Content is King" and how to "Connect, Compel and Convert" your audience.
I'll also be sharing my secret Social Media Manager tips to maximise your output and minimise the time you spend in the app as well as my experience from working with Influencers as a Digital PR Girl and share my top tips on choosing and approaching influencers.
Finally - and this is the golden egg. I have made available for students of this course, something usually only provided to my one-to-one clients - 101 Captions Prompts, Calls to Action and Lead Magnet Ideas as well as 58 Instagram Stories + Live Ideas to get your creative juices flowing!
Hi! I'm Sam and I am a UK leading social marketing expert, podcaster, speaker and cheerleader for small creative businesses.
With four years experience just in social media marketing and 15 years retail-specific experience, I know what makes customers buy and how big brands sell. Having worked for Global retail brands, (Arcadia Group, Swarovski) as well as consulting with more than 50 small businesses, I have been able to refine my marketing methodologies to benefit independent creators, makers and shopkeepers worldwide.
In addition to one-to-one consulting, I host an iTunes top 40 business podcast "Small and Mighty" interviewing small business owners and leading experts on how they use social media to better their business.
I am also a regular speaker and guest workshop host at some of the UK and Europe's largest trade shows, in 2018 I will be speaking at PURE London and Top Drawer (Click here for upcoming appearances).
Learn more about me and what I do here.
Who is this course for?
"...As soon as I started working with Sam, I saw a tangible increase in the number of sales I made directly through Instagram. Sam’s knowledge of retail and selling is a great asset, and her ability to personalise her advice to your specific needs is invaluable. She is 100% focused on sales and profit and for a shop owner like me she's a breath of fresh air..."
- Annabel B, Business Owner (Worked with Sam 1-2-1)
".. In two weeks not only have my likes and followers soared (not a necessity but it’s kinda cool) but I have generated real business. People who I would not really have come into contact with are now registering with me as clients. Happy Days!..."
- Lisa B, Business Owner (Worked with Sam 1-2-1)
In December Instagram hosted an "Insta Economy" event where they shared some interesting facts about businesses on Instagram in the UK.
Did you know..
Now is the time to start making your time on Instagram work for you; it is time to take the app seriously as a marketing tool that can propel your business to dizzying heights.