​Instagram for Business 2.0: Grow a Community that Converts

What You Don't Know, Is Costing You a Fortune! Here's the Secret to Growing an Instagram Audience That Buys!

You've read every "tip", " trick" and "growth-hack" blog post, you've attended what feels like a billion webinars, downloaded every ebook available and even paid for one, or two courses but still, NO ONE IS BUYING! **stamps feet**

You're hashtagging every post like crazy but yet still NOTHING, engagement is weak, and lets not even talk about sales.

Quite frankly, you're getting pretty FED-UP OF INSTAGRAM! It seems to cost you more in time than you see in revenue and you're losing interest with it.

What if I told you it didn't have to be this way?

How would you feel about spending just a couple of days a month planning out your content for the next QUARTER - yup the next THREE MONTHS, that's NINETY DAYS of content sorted in just a couple of days per month!

Imagine a future where you can log into your Instagram just to post, check in with your audience, reply to questions - and not just to sit and watch the tumbleweed?

Picture your web traffic coming from Instagram and featured lines SELLING-OUT!

Envisage a brand talked about by influencers and your customers - people that help grow your audience and market your product FOR YOU!

THE DREAM right?


This course is not open for enrollment.

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"...As soon as I started working with Sam, I saw a tangible increase in the number of sales I made directly through Instagram. Sam’s knowledge of retail and selling is a great asset, and her ability to personalise her advice to your specific needs is invaluable. She is 100% focused on sales and profit and for a shop owner like me she's a breath of fresh air..."

- Annabel B, Business Owner (Worked with Sam 1-2-1)

Your Instructor

Sam Burgess @socialmouthsam
Sam Burgess @socialmouthsam

Hi! I'm Sam and I am a UK leading social marketing expert, podcaster, speaker and cheerleader for small creative businesses.

With four years experience just in social media marketing and 15 years retail-specific experience, I know what makes customers buy and how big brands sell. Having worked for Global retail brands, (Arcadia Group, Swarovski) as well as consulting with more than 50 small businesses, I have been able to refine my marketing methodologies to benefit independent creators, makers and shopkeepers worldwide.

In addition to 121 consulting, I host an iTunes top 40 business podcast "Small and Mighty" interviewing small business owners and leading experts on how they use social media to better their business.

I am also a regular speaker and guest workshop host at some of the UK and Europe's largest trade shows, in 2018 I will be speaking at PURE London and Top Drawer (Click here for upcoming appearances).

Who is this course for?

  • Creative, pioneering and forward-thinking small (and mighty) product based businesses, this includes creators, makers and independent shopkeepers
  • Businesses where the founder is the beating heart of their business, both behind the scenes and, (prepared to be) quite literally, in front of the camera
  • Passionate, dedicated and enthusiastic business owners who want to be brilliant at social media marketing
  • Indies who are confident in their business model and branding and just need direction and support marketing themselves

".. In two weeks not only have my likes and followers soared (not a necessity but it’s kinda cool) but I have generated real business. People who I would not really have come into contact with are now registering with me as clients. Happy Days!..."

- Lisa B, Business Owner (Worked with Sam 1-2-1)

Guess what?

You don't need another Instagram course - you need to learn how to sell your products and how to market your brand and ultimately that's what I am going to teach you.

What Will I Learn?

Firstly, there are lots of printouts and help sheets along the way as well as useful spreadsheets and calculators that you can use daily beyond the course. Secondly, the curriculum content is written with examples featuring my fictional pet lifestyle business "Mutts & Moggies", to help you relate questions back to your brand and more efficiently fill in the blanks. Hurrah!

Each module has a downloadable audio file - like a mini podcast so you can learn on the go.. or in the bath.. or on your dog walk.. or in the car... wherever you fancy really.

The fundamental lessons in this course is HOW TO SELL, how to position yourself as a desirable brand, with a must-have product, how to be visible as a small business owner and grow that all-important know, like, trust - because people, buy from people.


We will cover off the visual side of Instagram - because at the end of the day it's a visual platform and it's imperative that your Instagram looks the part. BUT if you're already 100% sure your feed looks the part - then you can skim read this section, but don't skip it because I guarantee there are some gems in here you won't have heard elsewhere.

Brand Voice & Product Positioning

The rest of the course is about digging deep into your brand and understanding who your customer is and what it is you sell beyond the obvious - how does your product fit into your customer's life and how best to speak to your customer and most importantly BE HEARD through the magic of captions! Unlike most Instagram courses on the market, I focus on CAPTIONS rather than IMAGES!

90-Days to OMG

Next, we'll be looking at how to turn your window-shoppers into VIP shoppers in just 90 days!

We'll be talking about why "Content is King" and how to "Connect, Compel and Convert" your audience.

I'll also be sharing my secret Social Media Manager tips to maximise your output and minimise the time you spend in the app as well as my experience from working with Influencers as a Digital PR Girl and share my top tips on choosing and approaching influencers.

Finally - and this is the golden egg, I have made available for students of this course, something usually only provided to my one-to-one clients - 101 Captions Prompts, Calls to Action and Content Upgrade Ideas as well as 58 Instagram Stories + Live Ideas to get your creative juices flowing!

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
Twelve months from the date of enrolment. This isn't to be mean - it's to push you to start now and make you do the course!
What if I am unhappy with the course?
I would genuinely be devastated if you were unhappy because I have poured my heart and soul into this and am so proud of my methodologies that I have worked so hard to refine. BUT If you are unsatisfied with your purchase, please contact me within the first 14-days so that I can make things right.
Do I need any special equipment?
You need a computer, a printer and a smartphone - and you need to know how to use all three.
Is this course Instagram for dummies?
No! Absolutely not, in fact, if you're brand new to Instagram and haven't a clue how to use it; this course isn't for you. Drop me an email [email protected], and I can help advise you as to where to brush up before starting on this course.
Is there an exclusive student only Facebook Group or Forum?
In short, no. I've tried Facebook Groups before but to be honest, my clients are busy business owners that don't have time to chit-chat on Facebook - YOU are a busy business owner! If you are UK based, you are more than welcome to join my lively "Small and Mighty" Facebook community filled with amazing UK based entrepreneurs all sharing advice, highs, lows and challenges. Everyone has a keen interest in Social Media Marketing - especially Instagram and this will 100% itch that desire to make business buddies. Once you've signed up email me [email protected] and I will send you a link to the private group. Alternatively, you can connect with other students and businesses in my network on Instagram using the hashtag #smallandmightybusiness.
Having read through this; I'd quite like to work with you one-to-one!
Well, that's very exciting and I'd be delighted to discuss this with you. Head over to http://socialmouth.co.uk and you can read about who I work with and the ways in which I work. There's a contact form on the website so so reach out to me through that and we'll set up a time to Skype.
Not Long To Go Now... motionmailapp.com

This course is not open for enrollment.