Instagram for the Small Business Owner & Creative Entrepreneur

Everything You Need to Know to GROW, MAINTAIN and CONVERT Your Instagram Followers to Customers


Why be just Instagram Popular when you can be Instagram Profitable.

Do you look at your Instagram and wonder why you're not getting likes and comments?

Do you wonder how and why your competitors have so many followers?

Would you like to have a small and mighty community who engage with your content AND buy your products/services?

I'm telling you right now; this course won't make you "Insta-Famous" but it will help you to find and convert your Instagram followers to your True Fans!

"A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can't wait till you issue your next work. They are true fans." - Kevin Kelly

I want True Fans that buy from me! How will this course help me achieve this?

Since 2015 I have worked for and with BIG (we're talking Global) and small (from the one-woman band to the small team) businesses growing their social media, gaining brand influence and converting those followers to paying customers! Over the last three years I have gained a lot of knowledge on what makes social media a successful marketing tool - let's be honest here - that's exactly what it is, it's a marketing tool, but it's also so much more than that! Social Media and Instagram especially is a place for your audience to get to know, like and trust you. Once a prospective customer has got to grips with these three key factors, only then they will buy from you.

Instagram is the PERFECT place to build this influence without being the sleazy salesman - which is what many businesses get wrong! (Right now I want you to take a look at your Instagram, in the last nine posts - how many of them were directly promotional? If it was more than one, it's too many!)

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Through 10 self-paced modules (plus bonuses) you'll learn how to:

- Work with the Instagram algorithm not try to "hack" it

- Set yourself up for success, does your bio and your profile picture attract or repel prospective followers?

- Find your tone of voice and be able to speak directly to your target audience, instead of SCREAMING into the abyss!

- Take and edit great iPhone photos - you don't need to be a pro-photographer (or even hire one) to have a beautiful feed!

- Write captions that encourage engagement - make that connection with them and they'll be spending before you know it!

- Use hashtags correctly - if you're just describing your photo with hashtags, you're not using them in a way that will help you grow

- Find customers and have customers find you - once you know your audience, it's time to go and find where they hang out and make friends with them

- Use analytics and planning apps to improve your "flow" and foster growth (including an exclusive student discount of 50% off your first three months of Planoly and 20% off Iconosquare Annual Plans

- Use Instagram Stories for business - this is such a fab addition to the platform and can enable your customers to see the person behind the brand

- Work with Influencers to further your brand reach - how to find the right people to become ambassadors for your brand

- Grow your audience and increase your engagement using my tried and tested 3, 2, 1 method

- Run a successful giveaway/competition to see your engagement and audience boom

What will I get?

Apart from this being EVERYTHING I know about Instagram and building influence as a brand, if you wanted to put a financial figure on it, it's approximately £1500* worth of content!

Taking into consideration the average Social Media Consultant charges £300 - £400* per day, if I was to teach this all to you, one-to-one, it would probably take us three or four full days!

Firstly, you get INSTANT access, no hanging around, no week-by-week release, all ten modules will be available straight away! Next, you get unlimited email support from me, any question regarding the course - ping it over and I'll get back to you asap.

Inside those ten easy to understand modules you will get:

- Realistic and strategic guidance and support to grow your Instagram account, improve your engagement and find your target customer

- A mix of text modules and video tutorials so that you can see exactly what I do and how you can apply this to your own account

- Tasks with downloadable worksheets so you can apply your key learnings pragmatically

- Learn on the go - via the Teachable app or on desktop

You can view a curriculum preview and the first two modules below..

Get started now!

Don't take it from me, here are what just a small selection of my client have to say about my social media expertise (you can read more here):

"In two weeks not only have my likes and followers soared (not a necessity but it’s kinda cool) but I have generated real business. People who I would not really have come into contact with are now registering with me as clients. Happy Days!"

- Lisa Bradshaw, Business Owner, Lisa B Pilates

"It did not take long before we started seeing the results on our social media channel as the level of interaction significantly increased right away."

- Camilla Casteran Creative Director, Vamp London

"{Sam is} the real deal in the Instagram world if you don’t know where to start or just think you might need some more help, or if you really want to understand it from a strategic view, Sam is your guru!"

- Donna Pourteymour, Business Owner, Cobham Pilates

"{Sam's recommendations have} reflected in a much greater engagement with my followers than I’d previously achieved."

- Linda Howley, Business Owner, Angel Jewellery

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Your Instructor

Sam Burgess | @socialmouthsam
Sam Burgess | @socialmouthsam

Hi, I'm Sam

I'm the one-woman-band (for now) behind Social Mouth.

After 15 years working in the retail industry, (from the independent to the Global brand) I decided to go it alone and start my consultancy, offering the kind of advice usually only available to the big brands (with big budgets) to the small business owner.

I’m a Social Media Consultant and Coach serving businesses all over the World from my home office in the Borough of Richmond-Upon-Thames, London. Most day’s you’ll find me at my desk surrounded by coffee cups listening to French Pop Radio on iTunes.

My primary focus as a consultant is to help you, as a small business owner, FIND YOUR VOICE on social media and not feel scared or mystified by it.

Ten years ago I was made redundant after the independent retailer I had worked for went into administration. I believe that if social media had been around then in the same way it is today, that shop would still be going.

Instagram is the primary source of where my clients find me, so I know first hand how important social media is to your business and how you can use these FREE marketing platforms to your benefit.

I love nothing more than seeing the success after my clients have started a coaching programme or completed an e-course, it makes me so happy to see the work I've created helping others. Watching start-up seedlings become small and mighty “micro-brands” is what I get out of bed for.

In my free-time, (if you can tear me away from Instagram) you’ll find me walking my dog miniature dachshund Monty while strolling the streets of London photographing doors (I have a real weakness for a beautiful front door).

If you're not sure how social media could benefit you and your business or you're unsure if Instagram for Business would be right for you - drop me an email [email protected] and I will tell you honestly whether it's right for you.

Class Curriculum

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  The Science of Instagram
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  Step One - Set Yourself Up For Success
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  Step Two - Finding Your Digital Voice
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  Step Four - Failing to Prepare Is Preparing to Fail
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  Step Five - Crafting Captions that Convert
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  Step Six - The Art of The Hashtag
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  Step Seven - 3, 2, 1 Guide To Growing Your Audience and Increasing Engagement
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  Step Eight - Utilising Instagram Stories
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  Step Nine - Working With Influencers
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  Step Ten - Contests, Competitions & Giveaway's
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  The Ugly Truth
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  The Finish Line!
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Frequently Asked Questions

I'm really tempted, but wouldn't it be cheaper to buy followers or use one of those bot things that do it all for me?
Not really. Buying followers won't bring in sales as they aren't real people that over time will be deleted by Instagram. You will then be back to the same amount of followers, have no sales from it and be out the money you invested. Bot's are against Instagram's terms of use (and the largest automated service provider "Instagress" was recently closed down), if you lose your account then you're back to square one and will have to start from scratch. It's a big gamble and ultimately will look really unprofessional. If you are just looking for a big follow figure at the top of your profile, this course isn't for you. This course isn't here to make you popular, it's here to make you PROFITABLE!
I don't have time to do a course or update my social media - could you just manage my Instagram for me?
No, sorry. I did once offer content management services, but to be honest, I firmly believe in you managing your Instagram yourself. You need to be in touch with your brand and your customers; you need to be appearing on Instagram Stories and replying to comments as you. It's also much more cost-effective to learn to do it yourself.
Still on the fence about making the investment?
Instagram for Business is a one-off payment of £225 (or you can pay in three monthly instalments). Putting this investment into perspective, the average Social Media Consultant charges £300 a day and even in a day, I couldn't teach you everything in this course! To recap, you're getting 10 modules with all the advice you could possibly need, life time access to the course that will be constantly updated AND access to our student Slack Forum where you can connect with other business owners and entrepreneurs and ask me any questions you may have about Instagram. If you're unsure this course is right for you and your business, drop me an email [email protected] and I'll let you know honestly whether this is the right course for you!
I'm really pushed for time! When does the course start and finish?
We understand that you're a busy person and setting a specific amount of time one side each week may not work for you. So this course is a completely self-paced online course - you decide when you start and when you finish. Blitz through it in a weekend or allocate a module a week. It's completely up to you, only you know how you best learn.
Will my access to the course expire at some point?
Nope! After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
If I don't understand something, are you available to help me?
Of course! We have a Student Forum for this exact reason. Ask me or your fellow students any questions you may have.
What if I am unhappy with the course?
I would never want you to be unhappy! If you are unsatisfied with your purchase, contact me within the first 30 days, and if you can evidence that you have tried my methods without success, I will give you a full refund. * *Only available to those who have paid in full and not in instalments.
What do I need in order to be able to do this course?
You need to have a smartphone (tutorials are on iPhone but similar features are available on Android) and know how to use it! You will also need access to a printer so you can print your worksheet PDFs and finally, you will need to have a very basic understanding of Instagram and have set up an account (don't worry about committing to a username etc we go through that in the course).

Get started now!